Set the custom From email address for Applaud notifications

You can configure Applaud to send notifications from your organization’s branded email address instead of the default no-reply@applaudhr.com. This ensures consistency with your domain and improves trust with employees.

Prerequisites

Before you can configure a custom email address, complete the following steps:

1. Update your DNS records to use the Applaud domain key
2. Set up a custom MAIL FROM address domain
3. Set up an SPF record for your domain
4. Update the Applaud Support team after the DNS and SPF records update

Procedure

1. In the Applaud platform, open the Admin home page and select Settings.
2. Scroll down to the Custom Email settings section.
3. In the Custom email from box, enter the display name you want employees to see (for example, HR Team).
4. In the Custom email address box, enter the branded email address you want to use (for example, no-reply@mycompany.com).

The email address you enter here must be the same address you provided in your support request to Applaud. If the addresses do not match, Applaud will not send emails.

Best practices

• Use a role-based address – Choose something neutral like no-reply@mycompany.com or hr-notifications@mycompany.com, rather than an individual’s email.
• Keep it consistent – Use the same address across systems so employees always recognize official communications.
• Avoid personal or shared inboxes – Don’t use addresses tied to individuals, as this can cause confusion and issues when staff change.
• Test before rollout – Send test emails to verify branding, deliverability, and that the display name appears as expected.

Read more

• About sending Applaud emails from your custom domain
• About securing messages by using a digital signature with DKIM