You can monitor how employees and visitors use your Applaud tenant by integrating Google Analytics or Google Tag Manager. Adding your tracking code helps you measure engagement, improve design decisions, and report on usage across your HR platform.
- See Google's help topic, Get started with Analytics.
- See Google's help topic, Tag Manager overview.
Google Analytics
Google Analytics tracks user navigation activity across your site, such as:
- Session duration
- Pages per session
- Bounce rate
- Traffic source
Applaud supports both Universal Analytics (UA-) and Google Analytics 4 (G-). We use tag.js in both the mobile and non-mobile applications.
Data handling
- Applaud does not customize the data that is sent to Google Analytics.
- Applaud follows Google’s best practices to avoid sending Personally Identifiable Information (PII). See Google's article, Best practices to avoid sending PII.
- For details of what data Google Analytics collects, see Google’s article, Information for Sites and Apps Using Google Analytics.
Google Tag Manager
You can also link your Google Tag Manager code to your Applaud tenant to track specific tenant usage or integrate with other analytics tools.
Applaud usage data
In addition to your own Google Analytics tracking, Applaud collects usage data to support product improvements. This includes:
- Session duration
- Pages per session
- Bounce rate
- Traffic source
No personally identifiable information (PII) is collected.