Call to action is a handy tool for attracting your end-users attention with the use of images, text, and buttons, a popular choice if you want to advertise something.
A call to action could be a banner image without any interaction, or it could be an image with interaction, directing your end-user to click through to another page. Whatever the purpose of your call to action, it should be engaging, to the point, and avoid lengthy chunks of text. This image displays an example that you can find in the Home page Applaud template. See our knowledge base article, Home page.