A call-to-action (CTA) block in Applaud is a powerful way to draw employees’ attention to key information or actions. You can use a CTA block to promote important updates, guide employees to the right resources, or encourage them to take action.
For example, you might use a CTA block to:
- Highlight a new HR policy and link to the full details.
- Promote upcoming wellbeing initiatives or training.
- Encourage employees to update their personal information.
- Direct employees to a self-service tool, such as booking time off.
CTA blocks can include images, text, and buttons. They may be purely visual, such as a banner image, or interactive, such as an image that links to another page.
Best practices for CTA blocks
- Keep it focused: Each CTA should direct employees toward one clear action.
- Be concise: Use short, engaging text instead of long paragraphs.
- Use visuals wisely: Choose images that support the message rather than distract.
- Make it stand out: Position CTAs where they will be noticed, such as at the top of a homepage.
The example below shows a CTA block used on a homepage.