When Applaud sends an email for a task or notification, it includes a call-to-action (CTA) button at the bottom of the message. By default, this button displays:
Open in {your brand's Company name}You can customize this label to say anything you want, so the button text better matches your organization's language and processes.
Why customize the call-to-action label?
- Brand alignment – Use terms familiar to your workforce, reinforcing your company's style.
- Clarity – Make it clear what happens when employees click the button (for example, Review request, Approve in HR Portal).
- Flexibility – Adapt the label for different use cases, such as onboarding, approvals, or reminders.
Best practices
- Keep the label short and action-oriented (for example, Open task, Review now, Submit feedback).
- Use consistent language across your notifications to avoid confusion.
- Test your emails to confirm the CTA appears as expected.