Set up your Google Analytics 4 property ASAP so you can continue to collect data

On 1 July 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, you must complete your move to Google Analytics 4 now because Google Analytics 4 won’t start collecting data until the confirmation is complete.

If you don’t take action, your analytics will stop working from 1 July 2024.

Procedure

1. In your Google Analytics (GA) account, set up a Google Analytics 4 property and tracking code for each site you want to track. Typically, you set one up for every site you’re currently tracking under universal analytics. See the Google help article, Make the switch to Google Analytics 4.
2. Add these new tracking codes on the Settings page. The existing UA- code (Universal Analytics) and the new G- code (GA4) can be added in the same field, separated by a comma. This ensures that both collect data until 1st July 2023, at which point only the G-code will collect data going forward. See our knowledge base article, Configure your Google Analytics tracking settings.